Monday, March 30, 2009

Greenwash: Honda


Advertising concept of constructing world's largest LED screen to flash feel-good images. $100,000.

Obtaining scores of new cars and taking them out into the countryside for filming. $1,000,000.

Replacing most of the cars with a combination of headlights and CGI. $300,000.

Film crew and distribution costs. $2,000,000.

Taking a beautiful gospel children's song that became a civil rights anthem and re-using it to sell cars that assuage environmental guilt. Worthless.
All figures have been pulled randomly from the air. I have no idea. However, much of the shoot was indeed done with CGI.

12 comments:

Pstyle said...

They could have produced the whole ad with CGI for about $100,000 and no-one would have known the difference.

Honda = tut tut tut.

gbroughto said...

If you were in the country, I reckon we could get you a gig on the Gruen Transfer on ABC TV!! Well done...

Jonathan said...

The song these days also advertises AFL Auskick.

Mike Bull said...

Think of all the people employed to make it happen!

Drew said...

Think of all the people employed to make it happen!

Doesn't Huxley's Brave New World paint a picture like this?

Mike Bull said...

(Sorry, I was being facetious)

Yes. So does Obama's planned big government. Except it's real.

Drew said...

I figured you were...

Drew said...

However, I think I distort the main point here (apologies, Byron).

Criticising consumption yes, but specifically the attempt to consume the gospel in Honda's self-appointed messianism.

Andrew said...

Would it be wrong of me to say I liked it? yes, probably worthless, and probably ruined a great song, but I still like it. (Although I have no more or less inclination to by a Honda or a hybrid, so perhaps in that sense the ad has failed)

Christopher said...

A new Sony entertainment product is using "He's Got the Whole World in His Hands".

And LG has an ad using Van Morrison's version of "Be Thou My Vision" to sell their new wide screen TV.

ok that last one is a lie.

byron smith said...

And LG has an ad using Van Morrison's version of "Be Thou My Vision" to sell their new wide screen TV.Ahahahahaha! Great stuff...

byron smith said...

BBC: Greenwash - a "carbon-neutral" airport.