"The future of environmentalism is in liberating humanity from the compulsion to consume. Rampant, earth-destroying consumption is the norm in the west largely because our imaginations are pillaged by any corporation with an advertising budget."
- Micah White, "An alternative to the new wave of ecofascism".This is the kind of debate that we need more of. The irony of political agents who fight any ecological protection legislation on principle is that they are likely setting up conditions for more authoritarian regimes in the future when desperation gains a strong hold on the public imagination.
In short, this piece argues that the corruption of desire performed by the dominant strand of contemporary liberal (hyper)capitalism will undermine the conditions of possibility for liberalism. And so only a renewal of the imagination can lead to true reduction of the consumption levels that are choking the life out of the earth. We need a compelling and attractive picture of human life and flourishing that is not predicated on endless acquisition and consumption.
Where on earth can we find the sources for such a renewal of the imagination? I doubt it will be simply be through reclaiming billboards (though the usefulness of creative acts of civil disobedience cannot be ruled out). Perhaps our good news for new times may come from old sources.