Another brief, simple (simplistic? Perhaps, but you've got to start somewhere) animation from the people who brought you The Story of Stuff. This six minute video tackles the question of how social change is effected by groups of committed citizens taking action around an idea.
I entirely agree with the cynicism towards ethical consumerism as a change-making force. Sustainable consumerism is an oxymoron. Yes, buy stuff responsibly, and yes for some people it is a door into thinking more seriously about the world, but don't expect that ethical consumerism (a.k.a. light green thinking) will change the world. I have an upcoming post outlining five problems with ethical consumerism. More on that later.