Pissing in the wind: symbolic actions and the dangers of tokenism

There is some debate whether small symbolic actions are a useful "easy" first step to get people taking a little bit more responsibility for the ecological consequences of their consumption, or a distraction that serves to draw attention away from the true scale of changes called for and inoculate people against genuine repentance.

Now perhaps sometimes we need to take the steps that are currently available, while working towards those that are ultimately desirable. Perhaps for some people, learning to recycle is the start of a journey in which they awaken to the fact that there is no "away" to which we can throw things, and that all our actions take place within a finite planet on which the actions of seven billion (one billion of whom live better than ancient royalty) have serious cumulative effects.

Where there is a tension between the short term tactical victories and long term strategic goals, then it can sometimes be difficult to determine whether immediately obtainable harm minimisation ought to prevail or long term hopes. For instance, should we decriminalise the use (not production) of hard drugs and treat addiction as a medical illness in order to reduce the criminalisation of end users, or would this undermine the message that ultimately we hope for a society in which no one is addicted to dangerous substances? Alternatively, would attempting a too stringent ban on smoking tobacco lead to a long term backlash against such regulation and so undermine the short term gains in smoking it may achieve?

Where I'm currently at is that while on many topics the precise balance between tactical, currently possible steps and strategic currently impossible goals may be difficult to navigate, there are elements of the situation with regards to our ecological predicament that seem somewhat obvious (at least to me). As long as we are mainly talking about plastic bags, recycling and more efficient light bulbs, we've already lost.

The goal is not a society free of plastic bags, or one that recycles assiduously and ensures lightbulbs meet the latest standard. That is far, far too small. The goal is a society that is no longer destroying the conditions of possibility for its own existence (and the existence of the biosphere as we know it and all future human societies). Plastic bags are one relatively tiny piece of that puzzle. And so while it is right to wonder whether premature regulation of, say, plastic bags causes a backlash that is counterproductive, there are bigger fish to fry. To return to the smoking analogy, it's a little as though the entire discussion is whether it would be a good idea to raise the legal age of smoking to 18 years and one month (or some other very marginal action that might slightly alter smoking stats). Whether or not this would provoke a backlash may be a relevant consideration, but given the scale of the problem, the fact that so much energy is spent discussing what is ultimately a relatively tiny piece of the puzzle actually serves to leave the status quo intact.

Cultural change does often come in small steps under sustained and creative social pressure, but the long term goals need to be clear from the outset. We don't want to be pissing in the wind.